Service Station Success Story: Petroperu + SearchMAS

About Petroperu:

Petroperu is a state-owned company with private management that plays a key role in the transport, refining, distribution and commercialisation of fuel and petroleum derivatives. With a network of more than 700 partner businesses, its strategic purpose is clear: to guarantee market supply efficiently, on time and with economic sustainability.

How did Petroperu improve its local positioning with SearchMAS?

Before working together, Petroperu did not own its Google profiles. That meant:

• No control over editing or updating station information.
• No access to metrics or reporting.
• Poorly positioned locations and incorrect coordinates.
• Inconsistent naming across profiles (Petro peru, Petroperu gas station, Petroperu + operator, and similar variants).
• Empty listings: no opening hours, website, photos or extra services.
• No location group had been created in Google Business Profile.

What did we do at SearchMAS?

From day one, our approach went beyond simply rolling out a tool. We understand that every service station is unique and that local marketing for fuel retailers must adapt to the reality of each market. That is why our teams act as an extension of your own.

• We executed a mass verification process that allowed Petroperu to become the owner of more than 150 profiles in record time.
• We established direct contact with more than 40 station operators, creating strategic agreements that made it possible to gain control over previously decentralised locations.
• We created an official location group and standardised information across all profiles.
• We activated review management, useful content publishing and direct user engagement.

Results achieved:

• Petroperu now controls 150 verified service stations with full access to Google Business Profile metrics and functionality.
• The brand is already publishing content, answering questions and managing its digital reputation.
• The operational base is now ready to scale to 300 stations in 2025, consolidating digital presence across the country.
• Full control of metrics, opening hours, photos, services and digital customer care.

The results speak for themselves: Petroperu experienced a full digital transformation, improving visibility, engagement and control over its online presence.

Petroperu reached the following milestones:

✓ Created 19 posts.

✓ Reached a 100% review response rate.

✓ Answered 72% of user questions across its profiles.

This success story shows the power of a well-executed local marketing strategy and the positive impact it can have.

Contact SearchMAS today. Your business on the map, your customers at the door.