We build the
infrastructure for the local economy
of the future.
We were born to solve the complexity of multi-location scale. In the age of LLMs and generative search, brands with hundreds of locations face a risk of invisibility to the new consumer. At SearchMAS we deploy the agents and data architecture that allow brands to dominate local markets.
Our operation
More than 20,000 locations optimised across more than 14 countries
Brands with hundreds of locations do not have a visibility problem: they have an infrastructure problem. Without consistent data, without agents that optimise, and without a coordinating layer, each location operates like an island.
Active countries
We operate across multiple countries in LatAm and Spain.
Optimised locations
A network that grows with every brand that joins.
Transforming the region
We deploy autonomous agents that execute in real time without constant manual intervention.
OUR ESSENCE
The values that define the system
At SearchMAS, our values are not declarative; they are the architecture of how we operate:
Execution speed
Every decision is an action. We move from insight to execution in hours, not weeks.
Data over intuition
Everything we do is measurable. If we can't measure it, we don't recommend it.
Scale with purpose
Growing across locations and countries is not the goal: it is the result of doing things right for each brand.
Our philosophy
People for Strategy. Agents for Execution.
We free teams from “robotic” tasks so they can focus on what truly matters: brand strategy and customer experience.
THE TEAM
The people behind SearchMAS
Experts in AI, local SEO, data technology and business strategy. United by one goal.
Juan Pablo Nieto
Co-founder & CEO
Lucas Molina
Co-founder & COO
Melina Ragaglia
Software Delivery Manager
Julieta Quagliotti
Software Delivery Manager
Sabrina Larrea
People & Performance Lead
Patricio Gonzalez Ibañez
Growth Coordinator
Ignacio Godoy
Head of RevenueThe team keeps growing
We're adding talent in AI, local SEO, product and operations. If you want to be part of it, send us your CV and we'll contact you if there's a match.
Attach CV →JOIN SEARCHMAS
We're looking for curious minds to join us in transforming local marketing
If you're looking for an environment where success is built on data, efficiency and a global vision, this is your place.
Join the new era. Your future starts today.
We operate in 14 countries ·Remote-first team ·Buenos Aires ·Madrid ·Mexico City
