Success Story: Las Muns

Success story: Las Muns

Las Muns reimagined the traditional Argentinian empanada to turn it into a broader concept and expand its consumer market. The company started in Barcelona ten years ago, offering colourful doughs and signature fillings. Today it produces more than 4 million units and operates more than 38 locations.

Why is Las Muns a success story for SearchMAS?

We started working together in February 2023, and improvements became visible very quickly.

Valentina Becker, Head of Marketing at Las Muns and guest at our latest webinar, put it this way:

“There were so many situations that took too much effort and too much time… I simply couldn’t keep up. That was when I said: I need help. I need someone to take some of this time and workload off my plate. That was when SearchMAS showed up and saved my life.”

Our contribution helped the team respond to reviews in a fast, centralised way, create and publish posts at scale, build Q&A content and configure Google Business Profile listings consistently across every location.

Our local SEO approach allows us to optimise online presence in order to increase local traffic, visibility and brand recognition. Our working process is built around three stages:

1. Learning: We focus on managing accurate, verifiable data while ensuring a consistent brand image. We start with a baseline assessment and provide the right tools to simplify the process.
2. Development: We adapt profile information to the needs of the industry, including products and services that matter in each local geography. We clean up content, manage ads for better performance, analyse customer reviews and work around key seasonal moments to optimise online presence.
3. Optimisation: We place strong emphasis on search visibility, running on-page analysis to improve site relevance. We also work to grow positive reviews, continuously optimise campaigns and deliver tailored reporting. In parallel, we analyse the most relevant topics emerging from reviews and Q&A to surface valuable insight.

Our goal is to help brands stand out in local search results and attract more customers to their business.

Results achieved with Las Muns

Positioning

We developed positioning strategies around takeaway demand, achieving outstanding visibility for terms related to empanadas and savoury pastries, with more than 90% of relevant searches ranking in the top 10.

Impressions

The brand achieved sustained impression growth from February 2023 onward, with record peaks in May and June across both Maps and Search.

From 27 September 2023 onward, Maps impressions reached particularly strong levels.

Interactions

Interactions also showed continuous growth from February 2023, with all-time highs in August 2023 for direction requests.

May 2023 recorded the highest number of website clicks.

We are specialists, and we know how to do it

Through our digital marketing platform, we increase visibility and digital positioning for store networks. We help companies with more than 20 locations stand out in their local markets, which translates into stronger sales and a better user experience.

Still not convinced? Watch Valentina’s testimonial from Las Muns.

Contact us and start seeing positive change across your store network.