Case Studies
Success Story: Eyelit
How Eyelit increased its Google Maps visibility and built stronger local control across its retail network.
SUCCESS STORY: EYELIT
Their story
Eyelit is an Argentinian family-owned textile company dedicated to the manufacturing and sale of men’s underwear. Eyelit was founded in 1963 and has stood out among market leaders ever since thanks to product quality, design and innovation, setting trends in men’s underwear and consolidating a market share close to 35%.
Today, the brand operates 70 dedicated stores both in Argentina and abroad, while also maintaining a presence in more than 1,200 multi-brand retail locations across the country.
Here is how SearchMAS helped strengthen the brand’s digital presence.
Through close collaboration and consistent execution, the brand achieved the following Google Maps impression results:
We delivered outstanding results across several fronts. In just a few months working with SearchMAS, Eyelit achieved:
- 105.6% growth in impressions (comparing March to October 2022 vs. 2023)
Franchise management
Implementing a franchise management model proved highly effective in several critical areas. First, it made a meaningful contribution to sales growth, generating a clear uplift in commercial performance. It also made it possible to identify each franchise’s competitive set with precision, giving the brand a much clearer view of the local landscape.
In addition, the project helped determine how each store ranked within the overall competitive ranking, enabling an objective review of performance by location. This approach also highlighted the strengths and weaknesses of each franchise, providing valuable insight for strategic decision-making.
Another key outcome was the ability to respond effectively to reviews, which helped strengthen customer relationships and reinforce a positive brand image in the market.
Conclusion
In short, the work carried out by Eyelit and SearchMAS led to a significant transformation in the brand’s digital presence, marking a clear turning point in its commercial strategy. Optimising Google Business Profile listings made it possible to manage communication and brand consistency more effectively across digital channels, ensuring complete listings and stronger visibility for relevant keywords.
Franchise management proved to be a key strategy for driving sales, identifying competitors, evaluating the performance of each location and building stronger relationships with customers.
The ability to manage feedback efficiently also played a major role in strengthening positive brand perception in the market.
At SearchMAS, we strengthen your digital presence, help you grow sales and take your store network to the next level. Work with SearchMAS and make your brand our next success story.
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