What Determines the Local Ranking of Your Business Locations on Google?

Google evaluates business locations using a mix of relevance, distance and prominence. Those principles apply to every branch, but results vary depending on local competition and profile quality.

That is why two branches from the same brand may perform very differently. Ranking is influenced by categories, reviews, content quality, listing accuracy and the strength of each location’s local presence.

To improve performance, businesses need to optimize each location with the same care they give to their main brand channels.