Blog / Insights

Self-Assessment for Service Stations: Are You Losing Customers Because of Google Maps?

A checklist of the most common local listing problems for service station networks with no profile ownership or central control.

01/04/2025 Blog / Insights

Self-assessment for service stations: are you losing customers because of Google Maps?

If you manage a network of fuel stations in Latin America and you are not the owner of your Google Maps profiles, you may be losing customers every day. Have you noticed incorrect pin locations or opening hours that do not match reality? You are not alone. Here are the most common problems when you do not fully control your profiles:

  • You do not own the information shown in your Google Maps profiles.
  • You do not have access to update or edit station data.
  • You cannot generate local marketing reports or analyse performance metrics.
  • You cannot fix wrongly placed profiles or adjust incorrect location coordinates.
  • You cannot correct naming inconsistencies across your stations.
  • You cannot complete key information such as opening hours, website, cover images and station photography.
  • If you offer convenience stores, car wash services or promotions, you cannot highlight them properly and you lose sales opportunities.
  • You cannot respond to reviews, address customer questions or publish relevant content to improve station visibility.

“Do not worry. At SearchMAS, we have already solved this for many fuel station networks.”

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