Blog / Insights
Google and Google Maps: Key Insights for Retail in Argentina
A local visibility reading of Argentina’s 2024 digital behaviour data, with direct implications for store traffic and local SEO.
DataReportal has published key findings from its 2024 digital landscape report for Argentina.
These reports help us make better-informed decisions about user behaviour, population availability, internet use, media investment and other relevant market signals.
Below are a few standout takeaways that show why Google and Google Maps matter so much for brands with physical stores or customer-facing locations: they are essential platforms for increasing location traffic and driving more sales.
The chart shows the percentage of users who visited or used each type of digital property. In the case of maps and location-related websites or apps, 75.6% of users interacted with them in the last month. That gives a clear sense of the audience exposed to business profiles on an ongoing basis. This is why companies need a defined strategy to achieve stronger visibility and take advantage of the monthly volume of users who use these environments.
Another key takeaway is that 56.2% of users search for products and brands on the internet. That represents roughly 27 million people using Google and Google Maps with active commercial intent.
These numbers offer valuable perspective on consumer behaviour online and underline how important it is for companies to manage their Google Maps business profiles. Optimised profiles improve positioning, meaning stores are more likely to appear in better places when users search for relevant keywords. That translates into stronger visibility, more visits and more sales. If companies do not optimise their profiles, competitors who do will capture those potential customers.
And if you do not control your business profile, you may be communicating outdated or incorrect information and creating negative experiences for potential customers.
As expected, Google remains the dominant search engine for users, accounting for more than 96% of search results. This impressive figure reinforces Google’s market leadership and its influence on user search behaviour.
Another relevant signal is the exponential growth of smartphone use in Argentina. Recent estimates indicate that more than 43.9 million people use a smartphone in the country. This rise in mobile adoption reinforces the need to optimise digital presence for mobile-first behaviour.
Android clearly leads among mobile operating systems, with a 90.5% market share, equivalent to roughly 36 million users in Argentina. That makes it essential to develop strategies tailored to Android users, including mobile optimisation and strong integration with Google services such as Google Maps.
Even with Android’s dominance, Apple still holds a meaningful 9.33% market share, which shows that brands should also consider the iOS channel when planning future local SEO strategies.
In short, the continued growth of smartphones in Argentina, combined with Android’s dominance, creates a major opportunity to reach broader audiences through mobile devices. The key is to understand how users behave and adapt your local visibility strategy accordingly.
Finally, another major factor to consider is the ranking of applications with the highest active-user volumes in Argentina. According to Digital Report 2024, Google Maps holds a strong position in that ranking, landing in sixth place. That confirms how relevant Google Maps is for people navigating, finding places, stores, restaurants, supermarkets, service stations, ATMs and other products and services. Users come to Google Maps with a clear need in mind. They already know what they want; they still need to decide where to get it. That is why companies must build the right local strategies to appear at the top of Google Maps search results.
In conclusion, understanding these metrics is essential for companies that want to strengthen digital presence by understanding user behaviour and learning how to take advantage of it.
If you want to build local SEO strategies that improve your presence in Google Maps, increase traffic to your stores and improve customer experience, SearchMAS is your partner.
Want to take your local presence to the next level?
Request a Demo
